December 27, 2016 by Brian Horwitz Last updated Jul. 15, 2019 We love to talk about the numerous benefits of online marketing. Even with the explosion of digital marketing, most businesses still utilize traditional advertising to reach customers. Too often though, they fail to integrate their offline and online advertising. This is a problem. Without a plan for combining these efforts, businesses limit their ability to gauge campaign effectiveness. For example, if you run a radio ad that asks customers to visit your website, how can you accurately measure ROI? Did the radio ad effectively prompt visitors? Or, was the influx a result of your SEO or social media marketing? Integrating your offline and online marketing is the solution to this all-too- common problem. You’ll be able to properly track and measure campaign ROI. Plus, your business will be able to reach new audiences through more channels. How is it done? Today, a dedicated page on your website with a short, easy-to-remember URL and a new trackable phone number that is only used on that specific landing page for the radio offer will do. If your site was example.com, you might create a page like example.com/landscaping. Then if you ran a radio ad that features a special promotion available at example.com/landscaping, you will be able to track how many phone calls were generated from that page. The power of marketing is tracking. You must be able to identify what’s working and spend more money there, and even more important is to identify what’s not working and move those marketing dollars somewhere else. Looking for some other ways to accomplish offline-to-online marketing?
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5 online marketing strategies for your food truck business
October 12 , 2020 |4 Comments
Innovative Online Marketing Strategies Drive Business Growth With Broad
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